Posts Tagged ‘apparel’
Offplan3D – Virtual fashion design
I guess you are wondering what does a 3D animator have to do with fashion and clothing design. While in conversation with a friend from Offplan3D (a 3D animation company) the conversation turned to 3D design, websites and fashion.
Just thinking outside the box. Infact, thinking virtually outside the box.
Why shouldn’t the 3 elements meet. The clothing industry has developed a traditional method of displaying garments e.g. catwalks and magazine promos but it has been very unimaginative since. We are looking at fashion display standards from the turn of the century, the last century.
How would the emerging fashion designers of today’s hip urban garment styling and custodians of the modern street thread fair if they went virtual now and again. Designing garments that can be viewed on a virtual catwalk in Brazil, Milan and Paris without leaving the studio or even on Mars, Jupiter, virtual café or carnival. Dress to impress on a virtual street in downtown Tokyo or riding the tube on Hawaiian surf wearing the latest surfing brand before even making a sample.
Is it a good business decision? Well there are some downsides e.g. you cannot feel the texture or try on the garment. However if you are selling garments online already what difference does it make as long as the end product looks and acts like the one displayed. If you are looking to sell to distributors or retail outlets then wouldn’t you want to show your product range in the most existing way and get feedback before going to the expense of producing samples or production minimums. In short get the order before making the product.
Designers of today are passionate about there garments and brands however not many can actually display on location or create the mood other than in the imagination, in conversation or using expensive photography. 3D animation of today is advanced and accessible enough to do it justice and able to represent the designer’s vision to the desired audience in a modern creative context. This is not a new idea, just one that has been waiting for its time. The time has come and the technology is finally available.
Check out the Offplan3D website for a flavour of what they have done for Architecture, product design and for broadcast. Fashion has even more potential. Now do you get it. Well its just a thought. What do you think?
Also view out main site:
www.october.co.uk
tshirt printing, screen printing, embroidery
to be remarkable
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Definition of 'Urban Fashion'
The word urban is thrown about so casually nowadays that it is hard to determine what it actually means and whether it means the same thing in every context.
There has been much debate in the music industry about the word urban actually acting as a euphemism for music of black origin, however, the dictionary defines it as of or living in a city or town. So what does the word urban actually mean? And more importantly, what does it mean in the context of fashion?
For the purposes of the UK Urban Fashion Awards, the word urban has been taken to mean the culture that arises in cities and towns as a result of the fusion of different cultures, lifestyles, ideas and attitudes.
Urban Fashion is edgy and reflects lifestyle, attitudes and individuality. Unlike mainstream fashion, anything goes in the urban fashion world and designers are not pressured into conforming to trends. This scene is a law unto itself and trends change with the wind. Inspiration for urban lifestyle trends comes not from the media but from those trendsetters, those individuals within the scene that lead. Those that turn ideas into action. Those who refuse to follow conventions. These are the people that direct the urban scene.
Urban Fashion does not bow to the trends dictated by mainstream fashion. As its central themes are individuality, going against the grain and youth culture, it is an industry which is evolving very rapidly and whose path and trends are somewhat unpredictable. Influences are varied and numerous and include American, British, Asian, Caribbean and African culture, rock, pop, hip-hop, indie and dancehall music. The skateboard culture, youth culture and mainstream fashion also influence urban fashion. All these influences and many more have given rise to a rich fusion of colour, design, style and attitude, which has created the unique and distinctive UK Urban Fashion scene. This scene is also quite distinct from mainstream fashion because the designs are more practical and are, therefore, more likely to be worn on a day-to-day basis, which is to be expected in view of the fact that the word urban is often thought to be synonymous with what is happening on the streets.
In conclusion, urban fashion is real fashion, style that exudes individuality and attitude and is what the ordinary fashion savvy shoppers are wearing right now.
source: www.uufa.co.uk
Visit our main site: www.october.co.uk
t shirt printing, screen printing, embroidery
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Nomis Design – Snowboard and skate clothing paradise
A Canadian based clothing brand inspired by snowboarding and our tip is that Nomis will become a Snowboard and skate clothing paradise.
The company team is: Pro Snowboarder Simon Chamberlain, including snowboarders Mark Sollors, Risto Ruokola and Skateboarders Ronson Lambert and Morgan Smith.
They have produced some very unique, high quality designs with durability in mind not forgetting looking very cool doing it. Well done guys. We love what are doing.
The portfolio of designs include: T shirts (Tees), Fleeces, Jackets, Tops, Denim, Caps, Shorts and accessories. Includes a good range for Men and Women.
Check them out at www.nomisdesign.com
tshirt printing, screen printing, embroidery
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